sometimes branding doesnt need much more that a bit of character and to drill home the message in a way that can be used across a handful of touchpoiunts As designers its out job to solve problems, not oversell or undersell and make sure the world is a fun place to live in visually I love every aspect of design, whether it’s a local coffee shop or an international investenmet firm. there’s loads of ways to solve a problem and sometimes the cheekiest way Is the best. also, your brand can’t be for