LINEAGES - HOW TO PRONOUNCE IT!?

Let’s talk about the Yiddish word that makes people nervous: Yichus (pronounced yick-iss). Traditionally, it meant lineage or pedigree. But its modern power is as a filter for quality. It’s not about being an elitist—it's about having a baseline of shared context, values, and background so you're not constantly doing unpaid security work on strangers from the internet. This is a masterclass in trust. When you’re swiping through thousands of random people, you have zero yichus. You’re starting fr