Story Driven Ads on Instagram: "This classic Center Fresh campaign remains one of the most brilliant examples of insight-driven marketing. Why this campaign works: Relatable Insight: It pokes fun at the cultural tendency to indulge in "Small Talk" and endless chatter in the most inappropriate places from the cricket field to the surgery room! The "Aha!" Moment: The transition from the dramatic, patriotic musical montage to the reality of what they were actually saying is comedic gold. It builds