First things first, parental attention is POWERFUL. Kids are wired to seek it and they will take it any way they can get it. Positive or negative, it still works. Now think about what usually happens when kids fight. The second there’s yelling or crying, we come running. And then what happens? One child gets a ton of attention for starting something or being unkind. The other child gets a flood of attention for crying. Sound familiar? So it makes total sense that the fighting keeps happening. Th