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5:25
YouTube
Americo e-Learning
Lesson 1 - Purchasing management - concepts 101 - Learn main concepts in corporate purchasing
Corporate purchasing is different from personal buying! Let’s break down the puzzle of how individuals decide, choose, and buy things. And then, trace a parallel with the corporate purchasing. You’ve learned in the marketing classes that there is a buying process that most consumers follow. It starts with the need recognition. Then, usually ...
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