Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Modern leadership demands more than financial performance — it requires a commitment to sustainability and social ...

Rotman School of Management’s Jennifer Riel shares a four-step process for making stronger choices. Jennifer Riel, an adjunct professor at the Rotman School of Management, presents a model way to ...

Simplify decision-making by grouping choices into three categories based on their potential consequences and outcomes: minor impact, medium impact and material impact. Follow key steps — decide to ...

We make approximately 35,000 decisions every day, including dozens of tiny and major decisions on what to wear, what to eat, which route to take to work, where to go for lunch, and so on. It's ...

Dr. Falk is a neuroscientist and a professor at the University of Pennsylvania. It can be hard to align a meaningful life with the human craving for instant gratification. Many of the goals we care ...

Javascript must be enabled to use this site. Please enable Javascript in your browser and try again. Use AARP’s interactive scam-tracking map to easily search for ...

In an era where artificial intelligence and digital technologies are reshaping every aspect of our lives, education stands at a pivotal crossroads. With increasing access to data and powerful analytic ...

What is the essence of a great team? In my experience, it’s when every individual is aligned, accountable to each other and committed to a common goal. The concept sounds simple enough, but it takes ...

Have you ever wondered how artificial intelligence seems to “think”? Whether it’s crafting a poem, answering a tricky question, or helping with a complex task, AI thought process systems—especially ...

Faculty of Humanities, Social Sciences, and Theology, Friedrich-Alexander-Universität Erlangen-Nürnberg, Erlangen, Germany Political decision-making is often riddled with uncertainties, largely due to ...