Since around the early 2010s at least, mid has come to be used to imply not that something is in the middle of something else, but that it is of not particularly impressive quality or standing. In ...

Physicists may have uncovered a surprising new clue that string theory—the idea that the universe is built from unimaginably tiny vibrating strings—could be more than just a mathematical fantasy.

Three years ago, Victoria Bitter launched its 6 per cent ABV beer, VX, to target the rise of mid-strength drinks. Consumers loved the idea of staying out longer and drinking more in volume, while ...

In 2023, Victoria Bitter launched VX, a 6% ABV beer intended to buck the rise of mid-strength drinks. It seems some trends are too lucrative to pass over, as a new campaign introduces the VB Mid, a ...

3.5% mid-strength beer. VB is launching its 3.5% mid-strength beer in a campaign via Droga5, part of Accenture Song. VB Classic remains at 4.9% ABV with 1.4 standard drinks. VB Mid will be available ...

‘Genuine pulling power’: The supermarket staple that could be bad news for your grocery budget ‘They’re lying’: Herbert’s heartbreak in record Open display Newlywed bride who was airlifted from Japan ...

Beverage giant Asahi is set to step up Australia’s beer wars by introducing a mid strength version of VB in a bid to take on top selling drop Great Northern. For years VB ruled the roost as ...