AI is everywhere, and if you have spent any time evaluating tools for your business, you already know the gap between pitch ...

Third-party cookies are officially gone in 2026, and the first-party-data conversation has moved from theoretical to ...

Plus, positioning media as the middle, not the end of your marketing process.

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Bayer’s head of media, Maria Givens, explains how media execs should be thinking about all things AI, including search, ...

Last week SK Hynix SKHY became the latest mega-IPO to make waves in the artificial intelligence industry. The semiconductor memory manufacturer opened on Nasdaq on July 10 with a $26.5 billion ...