Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...
The small Idaho resort town of Sun Valley will be once again overtaken by media and tech titans for the annual Allen & Co.
Summer camp is back in session — if your bunkmates run the world's biggest tech and media companies. Tech CEOs are descending on Sun Valley, Idaho, as the annual Allen & Co. conference kicks off on ...
Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans ...
ESPN is bringing the fans home. The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, ...
Idaho’s Sun Valley hosts the exclusive Allen & Co. conference, attracting Big Tech giants, billionaires, and media moguls for ...
Billionaires and tech leaders, including David Zaslav and Bob Iger, meet in Sun Valley for the annual Allen & Co conference.
For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...
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