OpenAI plans to begin rolling out ads on ChatGPT in the United States if you have a free or $8 Go subscription, but the catch ...

While the industry obsesses over the broadcast buy, the real opportunity lies in the data. Streaming has surged to capture nearly half of total TV viewing time, yet it still commands only around 30% ...

Much research has examined the extent, if any, to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...