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Italian brain rot, explained: what it is, where it came from, and why there’s merch

If a kid in your life keeps chanting “Tralalero Tralala” or “Bombardiro Crocodilo,” you’ve been hit by Italian brain rot.
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I attended Toy Fair 2026, and I'm calling it: These 45 toys will be on every kid's wishlist

Be ahead of the trend with toys that’ll make your kid’s entire class jealous! I have one of the best jobs in the world: I’m a shopping editor and toy trend expert. Every year, I attend the North ...