In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

In each edition of web_crawlr we have exclusive original content every day. On Saturday our Video Producer Kyle Calise explores the origins and history of the most iconic memes online in his "Meme ...

Doctors say you should be concerned about a new viral challenge involving laundry detergent pods. Videos and pictures have surfaced online of teenagers intentionally putting the pods in their mouth as ...

You may recall the Tide Pod Challenge, where people were dared to eat the brightly colored pods. The latest application of the laundry detergent has a lot of people saying the new eco box, which comes ...

I say this with all the love in my heart—as a lifelong cat mom—but cats can be absolute a*sh!les. They are tiny, chaotic jerks who spend half their lives trying to test gravity and the other half ...