Here’s the story behind Microsoft’s graphical branding and four-colored logo.

The trade group that puts on CES has long faced a publicity problem — its own convention has overshadowed it. That may change this week. In the world of consumer tech, everybody knows about CES. It’s ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...