There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

Furthermore, social media analytics software is increasingly equipped with features to identify and assess influencers. These tools aid businesses in pinpointing influential individuals, gauging their ...

Taking a cue from rivals such as Salesforce.com, SAP on Monday announced a partnership under which it will resell and support social media analytics software from NetBase. NetBase is one of a growing ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Are you a content creator or business owner feeling overwhelmed by the demands of social media management? In a recent interview at Creator Economy Live (CEL), Your Abundant Best Friend Charente Carr ...

BOSTON--(BUSINESS WIRE)--Crimson Hexagon, a leading provider of social media analytics software that delivers business intelligence to global corporations, today announced the integration of Klout ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...

Forbes contributors publish independent expert analyses and insights. Nickie is a social media expert who covers creator insights. Social media content creation is constantly changing, and case ...