IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

The Trade Desk (NASDAQ:TTD) stock is up 7% in Monday trading, climbing from $22.47 to $24.10 as buyers step back in despite a ...

Seattle customer engagement startup Ambassador has acquired the operating assets of Tacoma-based programmatic ad platform ...

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision Insights, the only attention ...

With more than $200 billion in digital advertising now traded programmatically in the United States and automation increasingly shaping how media is bought and sold, industry leaders are moving to ...

Tempe, AZ — Genius Monkey, a leading programmatic advertising platform and meta-DSP, announced today a new integration and strategic partnership with CTM (formerly CallTrackingMetrics), delivering the ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

An estimated 40% of South Africa`s digital programmatic advertising spend is either wasted, compromised or actively funding ...