AI video technology is ramping up, and Adobe is bringing its most recognizable AI editing tool out of beta. Generative extend is now the first Firefly-powered tool in Premiere Pro, coming out of beta ...

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. Adobe has been teasing a generative AI feature that ...

Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in Premiere Pro with the power to instantly ...

Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered ...

Creative software developer Adobe Inc. is rolling out three new generative artificial intelligence tools for Premiere Pro, the company’s video editing software, designed to assist video editors with ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe announced generative AI tools within its video ...

Adobe is ushering in the next generation of AI art with an upcoming version of Premiere Pro. It’s been about two years since Midjourney ushered in AI art, consisting of art generated entirely from ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

At NAB 2025, Adobe also announces an AI clip search tool and caption translation, as well as new color management. After Effects and frame.io also benefit from upgrades. I've been testing PC and ...