I'm Matt Holzman with The Business Brief, a guide to what's happening in and around the business. With the world's financial system on the brink of collapse, I know what you're wondering: how will all ...
Amid the upfront advertising market that has now begun, a recent five-month reading of seven major TV networks shows a 2% decline in national TV revenues to $8.3 billion versus the same period a year ...
Mike Cassidy is CEO of Undertone, an advertising technology and services company. Cassidy recently spoke to AdExchanger about his company and industry trends. Click below or scroll for more: Is ...
National TV advertising revenue (broadcast/cable network and syndication) is estimated to sink 11.4% to $35.3 billion this year -- with national pure-play connected TV platforms such as premium ...
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