NBC sold out its inventory in September. Thirty‑second spots averaged $8 million, and a handful even topped $10 million, according to Peter Lazarus, executive vice president of sports & Olympics ...

This year's halftime show will be headlined by Kendrick Lamar, just one week after the hip-hop star added five more Grammy awards to his collection. Who are the other artists that have performed more ...

As Bad Bunny prepares to headline the Super Bowl halftime show, Cardi B says she's proud to see him step onto the world's biggest stage, praising his cultural impact and willingness to speak out ...

Bad Bunny, tens of millions of listeners. Super Bowl, tens of millions of watchers. Seems like a pretty strong combo. The 2026 Super Bowl halftime show will feature one of the world's top artists on ...

That was in the build up to the halftime show, led by global Puerto Rican star Bad Bunny. Total consumption of Bad Bunny's performance set a record of four billion views after the first 24 hours, up ...

(AP) – Sunday night’s Super Bowl and Bad Bunny fell short of setting records for most-watched U.S. broadcast and halftime show. Seattle’s 29-13 victory over New England averaged 124.9 million viewers ...

Bad Bunny's Super Bowl halftime show received over 4 billion views in 24 hours, according to the producer of the show.Roc Nation, which produced the halftime show, said that his performance had 4.157 ...

The NFL has plenty of time to determine who'll be its halftime performer for Super Bowl 61, but a candidate for the gig has ...

Bad Bunny made music history with his Super Bowl halftime show performance, and now he has the hard facts to back it up. The reggaeton superstar, who headlined Apple Music's Super Bowl LX Halftime ...

The home opener for the defending UFL champions is going well.

Good news? For the debut of the UFL’s Louisville Kings, 14,034 fans showed up in a soccer stadium with a capacity of 15,304. Bad news? No one really knew the UFL was back. Best news? The game between ...

Bad Bunny’s Super Bowl halftime show has fueled more anticipation in his native Puerto Rico than the game itself. There are watch parties organized across the island. Some have dubbed it “Super Bori ...