Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

Roku announced a beta program for dynamic linear ad insertion (DLA). Dynamic ad insertion (DAI) was one piece of Roku’s acquisition of Nielsen’s advanced video advertising business last year. Roku’s ...

Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

Triveni Digital, a provider of ATSC 1.0 and 3.0 service delivery, data broadcasting and quality assurance solutions, today announced its collaboration with Brazilian technology provider Mirakulo to ...

In today’s digital-first media landscape, broadcasters are under pressure to deliver premium viewing experiences while maximizing ad revenue. Dynamic Ad Insertion (DAI) has emerged as one of the most ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The growth in live sports streaming underscores the importance of dynamic ad insertion (DAI) to ...

Fox Corporation, thanks to a newly expanded partnership with ad insertion firm FreeWheel, is expanding its dynamic ad insertion capabilities and rolling out new co-developed targeting technology.

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic ...

LocalBTV, a service that legally streams local broadcast channels at no charge, has introduced integrated dynamic ad insertion (DAI) and replacement (DAR) across its 21 markets, which reach more than ...

THQ Inc. became the first major U.S. game publisher to join the fast-growing in-game ad network Massive Inc. last month. The Agoura Hills company now joins mid-sized publishers Atari Inc., Vivendi ...