London-based fashion game developer Drest shifted into beauty mode on Friday, releasing an array of virtual makeup from Gucci Beauty in the app for a limited time thanks to an exclusive partnership ...

LONDON, March 10, 2026 /PRNewswire/ -- DREST, the luxury fashion styling platform, founded by industry leader, Lucy Yeomans, today announces a new partnership with Cartier, launching the new season ...

LONDON — Fashion gaming app Drest has a new look — and attitude — allowing players to style a wider variety of branded clothing and accessories on models of different body types and ethnicities; prep ...

2020 was when luxury fashion officially fell hard for gaming. Or, as it’s been less affectionately described, started putting serious resource behind ‘gamerbait’ – in-game or game-aping initiatives ...

Add Yahoo as a preferred source to see more of our stories on Google. Within the app, players can style looks using pieces from the Wardrobe Icons collection (which features reissued styles from the ...

LONDON — Daniel Svärd has been named co-chief executive officer at Drest, joining the mobile gaming company’s founder Lucy Yeomans in sharing the role. Svärd comes from nine years experience at King, ...

Drest — the mobile fashion game inspired by the life of a fashion editor, launched by Lucy Yeomans in 2019 — is back after a six-month hiatus. It has a new co-CEO Daniel Svärd and a new focus on ...

Add Yahoo as a preferred source to see more of our stories on Google. LONDON — Fashion gaming app Drest has a new look — and attitude — allowing players to style a wider variety of branded clothing ...