Before corporations, entertainment companies, sports franchises, and political parties acquired “brand narratives,” the notion of branding was a subset of a practice called “corporate identity.” CI, ...

A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

Before the Internet, printed graphics standards manuals were practical tools for designers. Today, they sell for $80 a pop. In 2012, Pentagram designers Jesse Reed and Hamish Smyth, along with their ...

Emami has introduced a refreshed corporate brand identity that reflects both its legacy and its evolving business direction. The new identity retains visual elements from the original design to signal ...

1. Can you tell us a bit about your role at Basa, as well as your role in the development of the company's new CI? As the marketing and communications manager at Basa, my role is to shape and ...

Emami has announced the launch of its new & refreshed corporate brand identity, marking the completion of 50 years. The new corporate brand identity honours Emami’s rich legacy deeply committed to the ...