For years, marketers have studied the shopping habits of Millennials under a microscope, hoping to crack the code of how to reach this critical segment. In the meantime, the next generation of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire Digital ...

There’s more than one acceptable definition of this method, but let’s go with the following: conversational marketing is the opening of a bona fide bi-directional dialogue between prospect and vendor ...