The Fruit Loops Tucan and the Lucky Charms Leprechaun just got a reprieve. The Government announced that it is backing off of a plan to get rid of cartoons characters on cereal boxes. Government ...

Mothers forced to buy unhealthy foods for their nagging children. Aug. 16, 2011— -- It's a tried-and-true marketing method: Slap a famous cartoon on food boxes and odds are children will be more ...

I’m no one to tell Warner Bros. how to license their cartoon characters (well actually I’m probably qualified… but I digress) but according to Sharon Pupel, marketing director with Post Cereals, the ...

Cereal companies know that putting a cartoon character on the box makes it more appealing to kids. Now a new study suggests the child-friendly figures make the cereal taste better, too. Children ages ...

When I was a kid, I spent a lot of time making things from old cardboard boxes. Impenetrable headquarters for my toy figures, with complex slides and zip-lines strung about — this was pretty ...