Plant-based milk brand Alpro has unveilied a global brand identity and packaging refresh, including for several Asia-Pacific markets across New Zealand, Thailand, Japan, Singapore, Taiwan, and others.

Alpro has partnered with former England footballer Peter Crouch to promote its newly extended protein range. The new campaign, ‘Alpro Plant Protein Morning Trials’, will shed a light on morning ...

This first ruling of its kind since the rules came into play regards a poster that ran on the side of a bus from October 18 2020. The claims read, ‘Next stop, your recipe to a healthier planet!’ and ...

Unable to bring itself to utter the four-letter word in question, ‘This Is Not M*lk’ sees the brand reach out to 15m UK households that have not embraced plant-based drinks via TV sponsorship, ...

Danone's blockbuster move for US-based WhiteWave Foods has been one of the most significant food-industry acquisitions of the last 18 months. Struck in July 2016, the US$12.5bn deal was sealed this ...

A plant-based soy drink has been recalled in the Netherlands after reports of nausea and vomiting. Danone Nutricia Nederland said a quality deviation was detected in one batch of shelf-stable 1-liter ...

An advert for an almond beverage has been banned because it makes a “misleading” claim that it is “good for the planet”. The ban on the poster, which promotes Alpro almond, oat and plain products, ...

Dairy alternative brand Alpro is continuing to focus on product over “edgy or hipster” advertising as it looks to retain its position as market leader in the category. Alpro was first established in ...

Alpro has followed its recent brand revamp with an expansion of its yoghurt alternative range and a new lineup of drinks, specifically formulated for use in tea and coffee. Available in a single 140g ...