Paramount Advertising will be using the open-source identity graph -- Unified ID 2.0 (UID2) -- to transact advertising deals across its channels. The identity graph -- started up by advertising demand ...
On Wednesday, the identity management and ID resolution provider announced that it’s joining Unified ID 2.0, the open source industry initiative that was initially kicked off by The Trade Desk to ...
New solution gives brands cross-platform view of actual purchase behavior, not just clicks and impressions from one retailer SAN JOSE, Calif., Jan. 6, 2026 /PRNewswire/ -- PayPal today announced the ...
When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong ...
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