Comcast (CMCSA) has put its advertising arm back in focus after Universal Ads hired David Shaw to lead global expansion, with ...

Comcast’s Universal Ads today announced the appointment of David Shaw as Head of Global Expansion. Universal Ads, which ...

Shaw previously held senior roles at Twitter, Snap, TikTok and Reddit. At Twitter, he helped launch the ads platform outside the United States and led partnerships across Europe, the Middle East and ...

Partnership Will Enable Precise Media Measurement and Optimization and Unlock Revenue Impact for Ad Campaigns Across Universal Ads For advertisers looking to optimize their media buys across multiple ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other paid media results together and adjust as needed ...

Comcast’s Universal Ads today appointed David Shaw head of global expansion. Universal Ads, which launched last year in the U.S., enables brands of any size to create, buy and measure ads across … The ...