From the clothes we wear to the cars we drive and the art we admire, color plays a pervasive role in our lives. But beyond simple aesthetics, our preference for certain hues can be a surprisingly ...

MINNEAPOLIS — It's not a new concept by any means. Color analysis has been around for decades and was wildly popular in the 1980s with the release of Carole Jackson's "Color Me Beautiful." It's now ...

Chromatics are compelling and psychological—and their impact is perhaps that much more poignant when using analogous colors. The color scheme is derived from color theory—the study of how hues connect ...

Add Yahoo as a preferred source to see more of our stories on Google. Bright lights from spinning thrill rides make for a colorful array on the midway Friday night at the Tennessee Valley Fair at ...

What’s the color of love? A matchmaker revealed the different colors men and women should wear on a first date — and why. Maria Avgitidis, the CEO of Agape Match, an award-winning matchmaking service ...