Ask for the sale. After more than three decades of selling and persuading people, I can safely attest that that remains one of the best lines of advice with which anybody can prosper. It could land ...

Why would a company pay good money, even thousands of dollars a month, to try to identify visitors who do not volunteer any personal information when visiting their web site? And who are these ...

Generating leads for your B2B website can be one of the biggest challenges facing a business. Salespeople depend on quality, qualified leads to reduce their sales cycle, give a great presentation, and ...

Getting 100,000 visits to your website can feel awesome. But if your conversion rate is low, all that traffic won’t do you much good. That’s why it’s absolutely critical to focus on converting your ...

Opinions expressed by Entrepreneur contributors are their own. You’ve worked hard building your website. So why isn’t anybody sticking around to read your content? High bounce rates — that is, a large ...

It takes less than one second for someone to form an opinion on a website they’re visiting. So, making a good first impression is vital to ensure users stay on your site long enough to engage with ...

Digital marketing is about generating leads and drumming up business—and often, there’s not much room in the conversation for empathy. Web visitors represent dollar figures, right? Is there even a ...