To serve your customers best, you need to understand who they are and what they want and need, and then offer it to them directly. Your Web site can be an ideal means for gathering such customer ...

When France lost the Franco-Prussian War in 1870, they credited their defeat to the superior quality of higher education and research in Germany – a testament to a time when universities and colleges ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We know that delivering personalized web experiences is important. In one ...

There are a wide range of website personalization tactics that your organization can add to your web strategy. These tactics range from social logins and sign-ins to more complex techniques that use ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Right time, right place, and right content has long been considered the ...

Social media already adds a personal layer to our online experience, but next-generation Web services are tapping the power of the cloud and massive data sets to bring us a new level of ...

As the bulk of shoppers moved to online shopping—with online spending in the U.S. growing by at least $108 billion since 2020—the expectations from consumers have grown steeper. As the growth of ...

As hard as your website must work to engage visitors in a limited amount of time, it is even harder to move consumer engagement to the next phase of the buyer’s journey: the purchase. Abandoned ...

The first conversation I ever had about the Internet was in 1993 with Robert Wright, who was then a colleague at the New Republic. This “Net” thing was going to be a big deal, I remember Bob telling ...

Today, personalization has become key to being able to attract and retain customers. Companies are spending a lot of time and money in providing a personalized experience for their web users. They now ...

This article was originally published in The Conversation. Read the original article. Wherever you go online, someone is trying to personalize your web experience. Your preferences are pre-empted, ...