Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

If you know anything about the mobile games industry, you know it’s cutthroat out there. The competition for fleeting ...

If you’ve played around with audience targeting in a Demand Gen or Video campaign lately, you may have thought to yourself, “Um… does something look different here?!” It’s not just you. Audience ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

All existing Video Action Campaigns (VAC) in Google Ads are now automatically being upgraded to the newer Demand Gen format, as Google phases out VAC in favor of its more versatile and visual ad ...