As the new year begins, creative advertisers and marketers look for new ways to stay current and get ahead by capitalizing on trends. DLA Piper’s national Advertising team is focused on six trends ...

What matters most is intention—thoughtful planning, clear storytelling and dependable marketing materials to ensure your ...

Try to imagine the helicopter attack in “Apocalypse Now” without “Ride of the Valkyries” playing in the background. It’s almost impossible. That speaks volumes about the importance of music in visual ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators are under more pressure than ever to produce attention-grabbing content. But ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. It’s prediction time, everyone! Far be it from me to shy away from the ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to ...

With the start of 2025, CreatorDB reviews the last twelve months and forecasts the state of the influencer marketing arena in the upcoming year. Influencer marketing is expected to reach $24 billion ...

Advertisers looking to stay ahead on social media should keep a close watch on five trends: AI-driven creatives, short-form video dominance, social commerce integration, privacy-first targeting, and ...