The unicorn trend is alive and well. In fact, whimsy in general is in. From mermaid collections to novel-inspired products, beauty junkies seem to love a great fantastical item. Now, a full Too Faced ...

There's been so many unicorn beauty products popping up lately, I almost forget that the creatures aren't real. From holographic nail polish to multi-colored hair, there's nowhere that the trend ...

Just when you thought the unicorn makeup trend was over, a brand new collection of rainbow-colored makeup and sparkly finishes emerges — and trust me, this one was worth the wait. Ahead of its big ...

Unicorns have officially taken over the beauty world. The latest mythical makeup collection you need to know about is from LimeCrime. Meet the Unicorn Queen Collection, an extension of their broader ...

Afro Unicorn and Build-A-Bear have embarked on a magical collab, offering shoppers a chance to create a unique plush friend. April Showers runs the first female, Black-owned business with a licensed ...

No-makeup makeup and effortless cool-girl hair will always have their places in the beauty landscape, but we're superpsyched that lately, the world has been embracing more outlandish — and outstanding ...