Rick Kelly is the Chief Product Officer at Fuel Cycle. His passion is helping brands unlock the power of customer intelligence. The digital landscape continues to expand at rapid rates. But while this ...

Inside most boardrooms, clear signs of a recession are top of mind: high inflation, rising interest rates, negative consumer sentiment, and supply chain disruption to name just a few. Across ...

Chelsey Fleming conducts research at Google Labs on how people engage with emerging tech like AI. Fleming spoke with BI about how companies can encourage their employees to experiment with AI. This ...

User experience is changing as AI improves design and research, leading to smoother, more engaging interactions that create trust and connection. Both user experience (UX) and artificial intelligence ...

Yet this shift raises a tougher question: can AI really capture the hesitation, emotion, and contradictions that often reveal what users think and feel? Maksim Kozlov That's the problem space Maksim ...

The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why marketing research is crucial not only for the ...