Savvy business owners are always on the lookout for cost-effective ways to get customers in the door. Running sales promotions creates excitement and urgency for specific products or services. You can ...

Sales promotions are marketing strategies companies use chiefly to increase sales temporarily to gain sales volume and market share. They are occasionally used to clear out year-end inventory before ...

Sales Promotion Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, ...

A sales promotion is a program that is designed to increase the sales of a product or service in the short term. The focus of such a program is to stimulate customers to take a specific action—namely, ...

It was Zig Ziglar who said: “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Sales promotions are one of the best ways to jump these hurdles, proven to drive ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

That question can’t be answered, since the variety and effectiveness of sales promotions will vary case-by-case. What’s being promoted, the budget you’re investing, the campaign’s creative approach, ...

It’s a tough world for retailers. New technologies enabling consumers to compare products and prices online have permanently changed the in-store shopping experience. Meanwhile, a sluggish economy and ...

This is a preview. Log in through your library . Abstract Background: Cigarette companies spend more of their marketing dollars in stores than in any other venue. In 2005, they spent 88% of a total of ...

Now that we’ve entered the holiday season, retailers everywhere are ramping up their promotions, offering discounts, special sales, and even “free” items. But in the frenzy to capture consumers’ ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...