General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

On Monday, it came to my attention via the Shade Room, a blog about shade and rooms—and cereal!—that Trix is reviving its fruit shapes. Why? Nobody asked for that, especially not me. Turns out, some ...

OK, this is the one time when bunny ears are perfectly acceptable in photos. In the search for a new mascot, Trix is hosting a casting call and asking owners of photogenic pets with bunny ears (real ...

Two Bakery Pop-ups Have Opened on the Same Brooklyn Block Head to Fort Greene for $5 beignets and standout sticky buns.