Now, working with the creative studio American Meme, THX has released a new trailer for its Deep Note, dubbed “Genesis.” The Deep Note audio you’ll hear in the theater is the same, but how we get ...

Do you remember how disappointed you were, years ago, when you got to the theater only to find out the THX showing of the movie you came to see was sold out? THX certified cinemas are few and far ...

The THX logo appearing on screen has become synonymous with the feeling of settling in for a truly cinematic experience. Developed at George Lucas’s Lucasfilm in the early 1980s for the release of ...

Like someone butchering “I Believe In A Thing Called Love” at karaoke, Lucasfilm’s THX (or THUD) “Deep Note” intro exists solely to pummel your sonic sensibilities into oblivion. The ambient build, ...