There are a "gazillion" ways to test landing pages that increase conversions, Amber writes. She tells us about a multivariate test that allows marketers to add in a piece of code to a landing page.

Creating a landing page that resonates with your social media visitors can be both crucial and challenging. With over 15 years of social and digital experience, I’ve seen firsthand the transformative ...

So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Landing pages are a core part of the user journey, influencing ad performance, conversion rates, and how effectively you can test, personalize, and scale your marketing. Lead generation isn’t just ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...