Social media marketing encompasses activities like posting text and image updates, videos, and other content that drives audience engagement, as well as running paid social media advertisements. The ...

Social media culture is well alive especially in Kenya. Most people with smart phones are already signed up to platforms like Facebook, Twitter, Instagram, Snap chat, Keek, and many more platforms ...

Social media use is widespread and continues to grow. The most popular social media site, Facebook, is used by 68% of Americans and the average American spends over two hours a day on social media.