Sprout Social earns G2's 2025 Best Software Awards for nine consecutive years, recognized in seven categories for customer satisfaction. Sprout Social, a leading provider of cloud-based social media ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

Taking a cue from rivals such as Salesforce.com, SAP on Monday announced a partnership under which it will resell and support social media analytics software from NetBase. NetBase is one of a growing ...

Furthermore, social media analytics software is increasingly equipped with features to identify and assess influencers. These tools aid businesses in pinpointing influential individuals, gauging their ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Mark Pascarella, CEO of Cambridge-based uberVU Ltd., says the amount spent on social media analytics software has risen 72 percent per year on average for the past four years, and is expected to pass ...

Figure out what you actually want to achieve with social media before you start posting anything. What are your goals? Know ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...