Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...