Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

What begins as a controlled social experiment quickly shifts into something far more intense. As participants react in real ...

According to a YouTube prankster, social experiment videos are not just dangerous; they're also a cheap ploy to get easy traffic. This is not the first time Hales has called out prank culture. In a ...

What happens when a tech millionaire spends two decades trying to control how we behave online? For Millennials — it mostly worked. For Gen-X and Gen-Z? Not so much. They see the game. They’re not ...

EXCLUSIVE: Social experiments have been all the rage over the last few years from The Circle and Love Is Blind through to The Traitors. The latter, which airs on Peacock in the U.S., has led to a ...

Of all the evolutionary and cultural shifts in fatherhood, some of the most interesting social experiments have been conducted in Denmark, Norway, and Sweden. In a recent book chapter, Linda Haas and ...

Research from MIT Sloan School of Management has demonstrated a new way of designing social science experiments that can ...

I never paid much attention to YouTube persona Nikocado Avocado because his content did not appeal to me. I thought he seemed performative rather than entertaining. However, his new “social experiment ...