Snapchat's CEO Evan Spiegel has revealed that the app will have adverts soon. Speaking at the Vanity Fair New Establishment Summit today (October 9), Spiegel said that adverts will only appear on ...

Ads are coming to Snapchat, the company's chief executive has confirmed, with users able to opt in to view the messages on the app's Stories feature. Evan Spiegel told delegates at the Vanity Fair New ...

Snapchat will be ad-free no more. The ephemeral mobile messaging app will soon have ads, said Chief Executive Evan Spiegel. The news came Wednesday night during an on-stage chat with Katie Couric and ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

In a blogpost on the social media platform’s website, Snapchat said it will place the ads in the ‘Recent Updates’ section of the app, but will not use data to target users individually. “The best ...

Snapchat, a popular social media platform, is set to introduce a new advertising format that places sponsored messages directly next to chat threads from friends. This move marks a significant shift ...

Snap and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have revealed research results that show how Snapchat campaigns have a significant impact in driving ...

Integral Ad Science (IAS) on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings social attention metrics, not just viewability, to ...

To secure a promotion in Snapchat’s Recent Updates feed brands will be as much as $750,000 out of pocket a day, according to Adweek. The in-app ads, which were first introduced in the US in October, ...

Snapchat’s ‘My Selfie’ feature lets you create fun, AI-generated images of yourself based on photos you share with the app. However, the feature also auto automatically allows your AI image to be used ...