Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...
At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.
The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...
Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive movement. But one expert on early learning says the innovation may lessen ...
LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...
I went into my LEGO Smart Play hands-on at CES 2026 confused about how the system actually works and what the Smart Brick means for longtime LEGO fans like myself. Based on the comments on our social ...
While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...
Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first ...