Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named "Smart Matching." What is Smart Matching? I have no idea but Google Ads confirmed it was a "small tests that ...

Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore - smart matching. Ginny Marvin, the Google Ad Liaison, confirmed ...

Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible to be used within an account to help aid Smart ...