Short-form videos like TikTok, Instagram Reels, and YouTube Shorts are everywhere. They're reshaping entertainment but they're also reshaping our brains. They’re fun, fast, and designed to grab our ...
Of all views from videos, 67% come from videos under 30 seconds, even though those clips make up a minority of total uploads. The implication is clear: this isn’t about shrinking attention spans. It’s ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...