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In science communication, realistic avatars may foster more trustworthiness than cartoon-like ones
On TikTok there are exceptional "testimonials" like Nikola Tesla or Marie Curie delivering short science-related messages that have garnered millions of views. This is just one of many examples where ...
Scientists seek out what’s new — discovery is at the core of science, and scientific journals and news organizations often focus on the latest breakthroughs. But getting to an innovation is usually a ...
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