Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google Ads introduced wizard-style form tracking in Tag Manager that enables codeless event creation for lead form submissions Advertisers can now set up conversion tracking via a user-friendly ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...