The Drum speaks to digital practitioners about the use of virtual worlds such as Second Life in marketing and whether they are still relevant. With Avatar becoming the most commercially successful ...

Linden Lab has been around forever, and Ebbe Altberg, the new chief executive of the publisher of the Second Life virtual world, has a tough task ahead of him. The company is in the middle of pivoting ...

NEW YORK (Reuters) - FBI investigators have visited Second Life's Internet casinos at the invitation of the virtual world's creator Linden Lab, but the U.S. government has not decided on the legality ...

SAN JOSE, Oct 10 (Reuters) - When Cisco Systems decided to enter the Second Life virtual world, things didn't turn out exactly as the network equipment supplier expected. "We were quick. We got into ...

Last week, Intel invited me to California to participate in a panel about Second Life. The panel included a range of people who have participated in the virtual world, and some interesting ...

It is common knowledge that online gaming is big business these days, though few probably realize how much online gaming can do for a business. In particular, social games like Second Life show a ...

BusinessWeek magazine is credited with writing the first story more than a year ago about the business applications for Second Life, in a story headlined, Some examples:* The August issue of Wired ...

As the Virtual Worlds conference kicked off in Silicon Valley yesterday, IBM announced a partnership with Linden Lab, makers of Second Life, to create portable avatars that you can bring with you to ...

GM's Pontiac division is the latest automaker to get involved with virtual world Second Life. Pontiac announced Friday that it is purchasing a six-region land mass called Motorati Island and offering ...

With news on Monday of Google buying in-games advertising firm Adscape Media, it should come at no surprise, really, that the market for massively multiplayer online games (MMOGs) in the West is said ...

At the end of March, I wondered aloud whether companies like IBM were really serious about doing PR in Second Life (SL). That got me quite a few comments, mostly from people who, on even cursory ...

Virtual worlds are growing in colleges and universities despite significant problems in using them to teach courses and communicate, a panel of experts said during a virtual discussion sponsored by ...