SEO used to be all about keyword stuffing and link building. However, as search engine algorithms grow more sophisticated, more and more factors contribute to effective SEO. Directly and indirectly, ...

John Mueller posted something interesting on LinkedIn because it offers insight into how an attribute of quality sometimes isn’t enough to be an actual ranking factor. His post also encourages a more ...

Google ranks pages by using an algorithm to search its massive database of everything it can find on the internet, and find pages that seem relevant to each individual search. For popular searches, it ...

Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The ...

Cyrus Shepard released the full set of data around the 2013 Search Engine Ranking Factors report. The biennial report, supplemented with real-world correlation data -- about 17,000 keyword search ...