Sales promotions are one of seven components in an overall promotional mix. The objective of a sales promotion is to increase the perceived value of a product using price deductions or a combination ...

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's ...

Nitin is the founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. There's been a long, ongoing debate on sales vs. marketing.

Direct sales and sales promotions are two major components of the promotional element of marketing. The marketing mix outlines four critical strategic marketing elements -- product, place, price and ...

If you want to engage and interact with current and prospective leads, a promotion is the solution you’ve been looking for. We’ll admit it, we’re a little biased when it comes to promotions as they’re ...

It’s no secret that technology creates new opportunities for businesses, helping them gain a competitive edge. Texting is one such advancement that allows companies to better communicate with and ...